SEO stands for Search Engine Optimization and refers to the improvement of a webpage in order to boost the traffic, visibility, experience, and overall performance of that webpage. It can be daunting to try to figure out where to even begin with search engine optimization, but this toolkit has you covered. We’ll get you up to speed on the basics of SEO, and we’ll show you some tools that you can use that will do some of the work for you.
What’s Included In The SEO Masters Toolkit:
1. SEO Masters: How-To Guide
This document is our how-to guide for SEO. It’s not comprehensive; SEO is such a wide topic that a comprehensive guide would be hundreds, if not thousands, of pages long! But this guide gets you up to speed on the basics so that you can understand SEO and even implement some of its tactics yourself.
2. SEO Checklist – For Blog Posts
SEO isn’t a one-and-done sort of activity. Every piece of content has its own SEO best practices. And every piece of content that you produce requires some sort of SEO work. We created this checklist specifically for blog posts. Print this out and use it for every blog post that you publish to help your website rank better, post by post, piece by piece.
3. 4 Do’s & Don’ts When Hiring an SEO Agency
If you’re still thinking about hiring an SEO agency, we’ve compiled a list of do’s and don’ts for you to keep in mind. The biggest takeaways from this document are:
1) There are a lot of SEO things you can do yourself (so you might not need an agency right away) and,
2) A lot of agencies want to take advantage of you by charging you a lot for some basic stuff and keeping you dependent on them for the rest of the life of your business. This document tells you what to watch out for.
4. The Best Free & Paid SEO Tools
If you couldn’t tell, we are HUGE proponents of handling the basic SEO work yourself. Lay the groundwork first, then enlist an agency to handle the more technical things. To help you handle the basics yourself, we’ve compiled a list of free and paid tools that will help you identify all of the SEO issues on your website, and they will even show you how to fix those issues yourself.
5. FREE BONUS: The Official Google Search Quality Evaluators Guidelines
This lengthy document can be difficult to find online, but it’s incredibly invaluable in helping you understand why and how websites rank on Google. This document is an official document from Google that explains what Google’s search quality evaluators look for to help establish Google’s search rankings. This resource is dense, but do yourself a favor and at least skim through it. There’s a lot of interpreted content that people have created to help you understand SEO, but this document is Straight. From. Google. No interpretations. This document is made by Google.
We’re glad you chose our SEO Masters Toolkit! If you have any questions about what’s included in this toolkit or if you’d like to work with us, don’t hesitate to contact us.