How to Find Your Next Great Idea

They say ideas are a dime a dozen and to some extent, they’re right in that coming up with an idea is generally the easiest part of starting a business. It’s the stuff that happens after to get the idea off the ground that really takes hard work and dedication.

But maybe this isn’t the case for you. Maybe you’re struggling to find a good idea or, maybe you have a good idea but you’re struggling to find a good idea that you actually care about. This post will walk you through four ways to find a great idea that you can turn into a great business:

1. Pay attention to your daily frustrations

Rarely, if ever, will you go through a whole 24 hours where you don’t experience a single problem. And rarely, if ever, will you go through a full day where you don’t encounter a product that you wish did a little bit more, or maybe you’ve received a service that could have been a little bit better. The fact is a lot of businesses start out this way – taking products and services that already exist and just making them better. 

For example, Uber and Lyft. The idea of people driving around other people is not new. Taxis have been around for a long time. However, with the addition of an app that allows people to call a ride without having to actually place a phone call made this idea innovative, and it made it really take off.

So, if you run into a product that you wish worked a little bit better or service that you’ve received that was fine but not great, write these things down and think about whether you’re interested in coming up with a solution that’s even better than what you encountered.

2. Ask your friends and family what their frustrations are

Great ideas can come from frustrations that you have experience in your everyday life with the products and services that you use but keep in mind that you can tap into your network and potentially come up with ideas that address the issues and pain points that your friends and family have experience with the products and services that they use this can be especially useful if you  wants to tap into an industry or group of products and services that you don’t normally experience in your everyday life for example you may not used music subscription Services yourself however you might have friends and family that do use them and they very well could be experiencing pain points with those subscriptions that you can use to then craft a music subscription that works better and provides a cleaner user experience.

3. Pick an industry and do your research

If you don’t encounter any products or services in your daily life that you want to riff off of to create your own business, you do have other options. This option centers on picking an industry or multiple industries that you’re particularly interested in entering and doing your research to find out what products and services those industries are lacking.

For example, let’s say you wants to break into the entertainment industry with a focus on movies and, from your research, you find out that production companies around you have trouble finding extras to be in their TV shows and movies. Because you know that is a pain point, you spend some time thinking of a solution and you come up with an app that allows people who want to be extras in TV shows and movies to build their profile and apply with one click to become an extra. And you build an interface that allows the production company looking for extras to screen these profiles so they can find and accept the people that they think would be a great fit to be extras in their productions.

There’s no real one-size-fits-all approach to business so only pick this option if you are willing to do the research and find an existing problem so you can create a solution instead of creating a solution for a problem that does not exist in the industry you’re interested in.

4. Don’t force it

This last strategy is easier said than done. But have you ever noticed that sometimes ideas come to you in the randomest places? You could be taking a shower and all of a sudden, a great idea pops into your head. But by the time you leave the shower to find a notebook and pen to write anything down, your idea has vanished. Or maybe you had a really good idea come to you in a dream. You woke up and by the time that you found something to write with, again the idea vanished in thin air.

These scenarios aren’t uncommon. We know that when our minds are relaxed and when we are doing things that we enjoy, ideas come to us more easily. And we know that when we are trying to force ideas to come to us, we don’t always produce our best work. So, if you are racking your brain to find a good idea and you’re coming up empty-handed, consider taking a break and doing something relaxing to give your brain time to decompress. You might find that after a session like this, you come back with some really cool ideas that you can work with.

That wraps up our four strategies to help you find a great business idea.  If you’re still struggling to land on a good idea or you have a good idea but you’re unsure of how to take it to the next level, feel free to Contact Us to learn more about how we can help you. We look forward to working with you!

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